Consumption is a double-edged sword: we as consumers have the power to influence and shape the fashion industry by speaking with our dollars, by choosing NOT to buy fast fashion, or from companies who are not transparent, but on the flip side, consumption will not change everything. Buying the newest eco-friendly product on the market is not the only way to influence environmental sustainability, and in fact, it may not even be the BEST way.
As is often the case, small changes lead to bigger ones, and ultimately, we can only change ourselves. We can make a commitment to being more conscious and sustainable in our own closets, right now, regardless of what the industry as a whole does, and that small step, if enough of us do it, can add up to real progress. And it doesn’t have to cost a thing.
The key to sustainability in my opinion, is managing waste; creating and using things in a less impactful, less wasteful way. Yes, I love Zady’s new organic cotton tee, and Everlane’s supply-chain transparency as much as the next girl, but the truth is, you can make your closet more sustainable without spending ANY money at all, starting right now, by just wearing what you have, and from this moment forward, making sure your closet is full of things you actually WEAR and LOVE.
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